Alongside its activities in Corporate Social Responsibility Shell is very active in the business lobby. The Vice President of Shell's External Relations and Policy Development, Robin Aram, lead ICC's lobby campaign against the draft of the Norms for corporations from the UN's sub-commissions on Human Rights. Through ICC's lobby campaign Shell can make its voice heard about voluntary principles for corporations, while the company produces glossy reports on their ethical principles and ecological 'achivments', they remain silent on the issue about the Norms. When asked directly Aram says however: "from a Shell perspective we don't find the Norms helpful". But as Corporate Europe Observatory argues "if Shell has really come so far in embaracing human rights, why is the company dediating resources to a campaign to undermine a UN initiative that would help business implement their commitment to responsible business conduct?"(13)

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13. Corporate Europe Observatory, Info Brief, March 2004.