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Stop the Greenwash!

Expose companies' misleading advertising

In the wake of the public's increasing awareness that climate change needs to be addressed, many companies strive to remodel their image to blend in with the environmental consciousness of their customers. Over the past year or two, more and more companies make environmental claims in their advertising, trying to greenwash their image and cover up the real environmental impacts of the core business behavior. Especially oil companies such as Shell and ExxonMobil (Esso), whose businesses by their nature have huge climate impacts, spend major sums on slick advertising campaigns instead of actually investing to clean up their act.

	Malaysian Palm oil - green gold or green wash? - a commentary on the sustainability claims of malaysia's palm oil lobby. (07 Oct. 2008)
	Greenwashing exhibition - featuring Shell, Lufthansa, KLM, Gazprom, Fortis, e.on, BMW, Volvo
	Stop greenwashing the economy! Action and exhibition at the European Business Summit (21 Feb 2008)
	Worst EU Lobbying and Greenwash Awards - This year's Worst EU Lobbying Award This year's event also includes a special 'Worst EU Greenwash' Award for the company whose advertising, PR and lobbying lingo is most at odds with the real environmental impacts of their core business activities (Dec 2007)
	Greenwash confronted - Misleading Advertising Regulation in the EU and its Member States. Background report (Sept 2007)

Company greenwash

ExxonMobil: "We are working to reduce our emissions"
Shell: "Don't throw anything away, there is no away"
Malaysian Palm Oil: "Sustainably produced since 1917"
Saab: Biopower' cars make the roads "finally turn green"
OMV: "WHO is investing in sustainable oil and gas projects?"