Greenwashing Exposing greenwashing and pressuring companies to make real efforts to clean up
Greenwashing is when advertising, public relations and lobbying efforts are at odds with the real environmental impacts of the advertiser's activities.
Not only does greenwash influence the choices consumers make, it affects the views and behaviour of policy-makers. Friends of the Earth Europe seeks to expose greenwash and ensure decision-makers and the public have access to accurate information about companies and their interests.
